Enzymotec teams up with BioCare to further extend its CardiaBeat(TM) market

BioCardio features Enzymotec’s CardiaBeat™ and is intended for the practitioner channel offering professional healthcare specialists a new and advanced product for cardiovascular health. This product is in line with BioCare’s current belief that products that are based on natural substances like omega-3 fatty acids and plants sterols will play an integral role in maintaining cardiovascular health in the future. This launch follows recent collaborations with different companies in Europe, India, Australia, South Korea and the USA.

CardiaBeat™ is an innovative matrix which delivers conjugated plant sterols to omega 3 fatty acids. Recently, it won the 2007 NutrAward price and gained GRAS , NDI (US) and novel food approval in the EU.

"The UK dietary supplement market is a strategic market for us, it is one of three largest markets in Europe with estimated sales of more than USD 1.5 billion” Says Ms. Michal Haim-Bravman, Enzymotec’s marketing manager. “Omega3 based products are very popular in this market. Furthermore, the increase in the occurrence of obesity, heart disease, and other CVD risk factors prevalence are important triggers for launch of this innovative product in this market. BioCare ‘s leading position in the UK’s practitioner channel makes it an ideal partner for Enzymotec" concludes Ms. Haim-Bravman.

BioCare is an independent professional supplements company which offers a exceptional range encompassing everything from high quality multinutrients to unique nutritional combinations. BioCare is particularly renowned for its developments and excellence in the field of probiotics, fatty acids and specialist products for gastrointestinal health. BioCare is the first choice for high quality supplements amongst the professional healthcare practitioners.

‘With one in five deaths in men and one in six deaths in women being caused by cardiovascular disease maintaining a healthy heart through diet, lifestyle and appropriate supplementation is high on the agenda for many people but not yet everyone. We are pleased to be able to expand our heart health portfolio with BioCardio which incorporates this innovative and exciting new product, with its unique ingredient and delivery system.’ James McEuen, Managing Director, BioCare.

Enzymotec is a developer and manufacturer of innovative, lipid-based biofunctional ingredients for dietary supplements, functional foods, clinical nutrition and advanced infant nutrition
key product are: SharpPS™ line of products- phosphatidylserine based ingredients for cognitive improvement, InFat™ - structured fat for infant formulas , Krill Oil+ ™ and CardiaBeat™

Ms. Michal Haim-Bravman
Marketing Manager
Enzymotec Ltd.
E-mail: [email protected]
Fax: +972-4-6443799

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