18-20 May 2010: The essential event for the functional food, drinks and dietary supplements industry comes to Switzerland.
For the first time in its five-year history, Finished Products Expo will be throwing open its very own doors to the industry when it takes place on 18-20 May 2010. With a dedicated entrance and situated in a brand new hall, the organisers are hoping that this fresh new proposition will help to build on the show’s reputation and identity as Europe’s only dedicated exhibition for products from the functional foods, drinks, cosmeceuticals and dietary supplements industries.
And with a host of popular features including the New Products Zone, the highly anticipated Tasting Bar @ FPE and Distributors Wanted online matchmaking scheme, never before has there been such a compelling reason to be part of Finished Products Expo.
Launched in 2006 alongside the well-established Vitafoods exhibition, the show has asserted itself as one of the most important on the events calendar, and with a new location on the floorplan and a new dedicated entrance, the growth of the show is visible for all to see. More than 100 exhibitors and 2000 visitors passed through the doors in 2009, recording a 16% and 9% rise in exhibitors and attendees respectively, bucking the trend of many other events during the economic downturn.
This year’s line up to-date includes first-class suppliers who will be exhibiting from within the herbal remedy, weight control, anti ageing, sports nutrition, vitamin/mineral, encapsulation, labelling, children’s supplement, dietary supplement and cosmeceutical industries including Smartfish, Aromtech, Domaco, Natumin Pharma, Creamy Creation, NOW International, VSI and Nutribio.
Sharing his thoughts on 2010, Event Director Chris Lee said: “Finished Products Expo has continued to flourish over the past four years, and we are expecting the popularity of the event to become even more evident in 2010. As we move away from these difficult economic times, health and wellbeing will continue to be a top priority for consumers, which in turn will translate into increased interest in the show. The high number of quality exhibitors already confirmed will ensure Finished Products Expo remains the must attend event this year.”
One of the show’s most popular features, The Tasting Bar @ FPE remains a focal point for attendees, offering them the opportunity to sample the latest innovations in the functional food and drinks market and establish the next best thing to enter the market. Visitors are also encouraged to nominate their favourite product for a Tasting Bar Award with results announced each morning. The New Products Zone, also returns to Finished Products Expo this year, showcasing revolutionary developments launched within the last 12 months and with 54% of visitors in 2009 coming to the exhibition to see the brand new innovations in the marketplace the New Products Zone is sure to be well-received,
Another key feature this year will be the “Distributors Wanted” Online Matchmaking Scheme, an online tool allowing distributors to get in contact with exhibitors ahead of the show allowing people to arrange online meetings and helping to develop new partnerships within the industry. What’s more, experts from EAS will once again hold their free advisory sessions, offering visitors a unique opportunity to take part in an advisory session tailored to the specific requirements of their business.
For further information on exhibiting or sponsorship opportunities at Finished Products Expo, or for information on visiting the shows, please visit www.finishedproductsexpo.com/pr or join us on LinkedIn at www.finishedproductsexpo.com/linkedin
For more press information contact Naomi Allsop or Phil Hawkins at the Finished Products Expo Press Office on +44 (0) 20 7240 2444 or email [email protected]
For more Exhibition information please contact Katie Morris at IIR Exhibitions on 020 701 77026 or email [email protected]