Imagenetix, Inc. announced today that Celadrin(R), the company's flagship dietary supplement brand for joint health, will be sold at the nation's leading retailer. Celadrin(R) continues to build its national distribution base in the mass market as well as its brand recognition. Now, both new and loyal consumers across the United States can purchase Celadrin(R) at the nation's #1 warehouse club, the nation's #1 drug store, and now, with this new distribution, in the nation's #1 retailer. The availability of Celadrin(R) through these leading retailers marks an important milestone for the brand. This milestone allows Celadrin(R) to continue to grow its retail business in the multi-billion dollar joint health supplement category.
Celadrin(R) Advanced Joint Health dietary supplement will leverage this national distribution base with consumer support in the form of national TV advertising and promotion. Celadrin(R)'s new TV campaign, "Stand, Bend, Walk, Climb" will inform and educate consumers of Celadrin(R)'s product benefits in a compelling fashion. Now, it will be easier for shoppers to improve their flexibility and mobility by having easier access to the product on retail shelves. The Celadrin(R) TV campaign will be expanded concurrent with its expanded retail shelf space at the beginning of May. Celadrin(R) 30 second spots will run on networks like Arts & Entertainment, American Movie Channel, CNN, Food, Fox News, Hallmark, Home & Garden, Lifetime, Lifetime Movie, TBS, TNT, and USA.
"Our new business relationship with the nation's #1 retailer firmly positions us to successfully expand our innovative Celadrin(R) product line. Celadrin(R) connects and resonates exceptionally well with our customers by delivering a terrific value along with profound and reliable joint health results," said William P. Spencer, President of Imagenetix.
Imagenetix, based in San Diego, California, is an innovator of scientifically tested, natural-based, proprietary, bioceutical products developed to enhance human health on a global basis. Imagenetix develops and formulates propriety over-the-counter topical creams, skincare products and nutritional supplements to be marketed globally through multiple channels of distribution. In addition, the company develops patentable compounds for entering into licensing agreements with pharmaceutical partners. Imagenetix is the creator of Celadrin(R). Please visit, www.Celadrin.com, www.bioguardhealth.com or www.imagenetix.net.
Certain matters in this news release are forward-looking statements which are subject to risks and uncertainties that could cause actual results to vary materially from those projected. Such risks and uncertainties include, but are not limited to, adverse fluctuations in future operating results due to a number of economic, competitive, and other factors, including, among other things, the size and timing of customer contracts, new or increased competition, changes in market demand, and seasonality of purchases of the company's products and services. Additional information with respect to these and other factors, which could materially affect the company and its operations, are included in the company's SEC filings, including its Form 10-K for the year ended March 31, 2009.