SALT LAKE CITY, June 27, 2007 - Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, is putting its healthy lifestyles industry expertise to good use with the establishment of a working relationship with the Dietary Supplement Education Alliance (DSEA). IMG's senior marketing, creative and public relations staff will manage several projects surrounding the development and execution of the DSEA's new "Just Like Me" paid advertising and marketing campaign, which is aimed at increasing supplement sales and reinforcing consumer confidence regarding dietary supplements. The agency will develop the campaign's creative identity through the design of the "Just Like Me" logo, plus create radio and print advertising and merchandising materials; it will also oversee the production of the television spot, which drives the campaign. Additionally, IMG will create a strategic marketing plan for trade and consumer outreach.
"We look forward to supporting this ground-breaking industry effort by drawing upon our agency's combined 60 years of experience and success within the healthy foods and dietary supplement industries," stated Jeff Hilton, IMG president and partner.
DSEA board member and "Just Like Me" campaign chairman, Elliott Balbert, comments, "We are proud to have a veteran agency such as IMG playing a key part in the 'Just Like Me' project, as their strong industry background and reputation only amplifies the overall legitimacy and integrity of this campaign."
Integrated Marketing Group (www.imgbranding.com) is a decade-old marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. IMG was the first agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements.
The Dietary Supplements Education Alliance (www.supplementinfo.org) is a coalition of industry leaders whose mission is to educate consumers, media and policymakers on the benefits of dietary supplements for optimizing health and prevention of disease, with a focus on their safety, efficacy and regulation. Its donors include nutritional and dietary supplement suppliers, manufacturers, retailers and publishers. DSEA has increased public awareness of the benefits of nutritional supplements through its education project, the Dietary Supplement Information Bureau (DSIB).
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