Itochu & Three other Companies Joint Karada Smile Project Products Relaunched

Products under the “Karada Smile Project”—jointly developed and promoted by UNY Co., Ltd.; Circle K Sunkus Co., Ltd.; FamilyMart Co., Ltd.; and the ITOCHU Corporation—are to be relaunched with an increase in sales’ area and joint promotion. The companies realized the needs associated with today's rising health consciousness, and the joint project grew out of their endorsement of the goal of “providing products that contribute to customer health through collaborative research and development beginning right from the materials stage.” The realization of the project began with the release of “Kono Oishisa de Kono Calorie! Shokumotsu Seni Mo Ureshii Pan (Flavorful bread, rich in fiber and low in calories)”. Feedback from around 5,000 consumers was used as a reference for this relaunch. The comments were acquired through a tie-up with the buzzLife website, which is run by the interactive marketing company eLife Inc. In addition to an improvement of the bread dough and the food’s content, this relaunch sees a redesign of the packaging so that consumers can read the product’s calories and dietary fiber at a glance.

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