Keep Brain Health Top of Mind With New Live Bright Brain-Health Bars

We drink milk to promote strong bones. We eat more fiber to promote digestive health. We eat more whole grains, fiber and antioxidants for heart health. We exercise daily to stay active and increase agility. Americans are redefining the way we age by proactively taking charge of all aspects of our health and nutrition. Why should our approach to brain health be any different? Kellogg Company's new Live Bright(TM) brain-health bars with 100mg of DHA Omega-3 help support brain health like calcium helps support bone health, offering another way consumers can take charge of their health.

DHA Omega-3 is an important fatty acid that is a building block for nerve cells and helps keep your brain healthy. Kellogg Company's new Live Bright(TM) brain-health bars, with 100mg of DHA Omega-3, contain five times more DHA than most Americans consume each day(1) in a convenient, portable and great-tasting snack bar. Live Bright(TM) brain-health bars are available in two tasty flavors: Dark Chocolate Vanilla and Double Chocolate.

"Kellogg Company's new Live Bright brain health bars help put brain health in your hands with 100 milligrams of DHA Omega-3 per bar," said Jennifer Garrett, Ph.D., director of nutrition marketing, Kellogg Company. "These bars represent Kellogg Company's ongoing commitment to help consumers take charge of their health and well-being."

Flex Your Mental Muscles
Brain health is an increasing concern for consumers today. Keeping your brain healthy is as important as taking care of the rest of your body, and taking the right steps now can help you to take charge of your brain health.

"DHA Omega-3 is crucial to building and maintaining a healthy brain," said David Perlmutter, M.D., FACN. "Kellogg Company's new Live Bright brain-health bars make it easy to add this important fatty acid to your diet."

Dr. Perlmutter provides these tips for keeping brain health top of mind.
-- Add DHA Omega-3 to Your Diet
Kellogg Company's new Live Bright(TM) brain-health bars provide 100mg of DHA Omega-3 in a convenient, portable and great-tasting snack bar. The bars contain five times more DHA Omega-3 than most Americans consume each day(1).
-- Have Your Homocysteine Levels Checked Annually
This really is a no-brainer: starting in your early 20's ask your doctor to check your homocysteine levels each year as part of your annual physical examination. Homocysteine is an amino acid that may promote inflammation and is associated with an increased risk of cardiovascular disease.
-- Get Sufficient Sleep Every Night
If you want to function at your mental and physical peak, make sure you get seven to eight hours of sleep on most nights. Constant sleep deprivation is bad for your brain, both short and long term.
-- Have Some Fun
Make recreational activity a part of your life. Whatever you choose to do, recreational activity is good for your brain. So go out and have some fun . . . doctor's orders!

Kellogg Company's new Live Bright(TM) brain health bars are made with Martek's life'sDHA(TM), a vegetarian source of DHA Omega-3 that is produced under well-controlled conditions and that does not have the risk of mercury contamination associated with some types of fish.
Live Bright(TM) brain-health bars will be available in the health-supplements aisle of grocery stores in Atlanta, Cincinnati, Detroit and Houston starting in October 2008. They will also be available at For more information, visit

About Kellogg Company
With 2007 sales of nearly $12 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, Special K, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready Crust and Kashi. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world. For more information, visit the Kellogg Company Web site at

About Martek
Martek Biosciences Corporation is a leader in the innovation and development of DHA Omega-3 products that promote health and wellness through every stage of life. The company produces life'sDHATM, a sustainable and vegetarian source of DHA Omega-3, for use in foods, beverages, infant formula, and supplements, and life'sARA(TM) (arachidonic acid), an Omega-6 fatty acid, for use in infant formula. For more information on Martek Biosciences, visit For a complete list of life'sDHA products, visit

(1) Median U.S. adult DHA intake is 20mg or less based on analysis of 1999-2002 National Health and Nutrition Examination Survey data

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