LycoRed, Israel announced a new business relationship with Eurochem Feinchemie, Germany. Eurochem will market LycoRed’s high-value carotenoid brands, and innovative dietary supplement, food and beverage fortification ingredients.
"LycoRed expects the new agreement with Eurochem Feinchemie will give the company increased presence in Germany and will penetrate the functional food as well as the dietary supplement markets," said Udi Alroy, Marketing Director at LycoRed. "We have selected Eurochem among leading German agents thanks to their long-term partnership with leading customers and suppliers."
Eurochem brings to the relationship longstanding distribution channels in the German
nutraceuticals industry and will focus on a number of important market segments where LycoRed has been inactive.
"Our alliance with LycoRed fits perfectly into our portfolio of custom-made products and services," explained Oliver Schulz, CEO at Eurochem. “We work in close-relationship with our suppliers and exclusively provide high-quality products to our customers by participating with them in all stages of development in order to provide a custom-made product. We are proud to market the well-known brand, Lyc-O-Mato®, for dietary supplements.”
LycoRed works closely with their customers to successfully develop innovative nutritional products. LycoRed’s nutrition solutions simplify the development and production process of cutting-edge food, beverage and nutritional supplement products. Partnership and support through all the stages of product development allow the customer to benefit from LycoRed's expertise and creativity.
VitaFoods Stand no. 453