EDMONTON, ALBERTA, CANADA – Natraceutical Canada Inc., which acquired the assets of Cevena Bioproducts in 2007, has announced the promotion of Kristina Williams to Vice President of Marketing & Sales from her former post as Director of Marketing and Corporate Secretary, a position she held at Cevena.
Williams will lead efforts to leverage Viscofiber® in the global marketplace, including directing marketing and sales activities, intellectual property protection and enforcement, regulatory compliance and product management.
Viscofiber®, originally marketed by Cevena Bioproducts, delivers several key health benefits: healthy cholesterol management, improved glycemic response and early satiety for healthy weight loss. Williams was instrumental in growing awareness of Viscofiber® and its health benefits and galvanizing the sales force to take advantage of the ongoing clinical trials and educational efforts.
About Natraceutical Canada
Natraceutical Canada Inc. is a science-based manufacturer and supplier of grain-based ingredients for the dietary supplement and functional food markets. Its proprietary fractionation technology produces Viscofiber®, the original and only high-viscosity and high concentration oat beta-glucan available. Natraceutical Canada is part of Natraceutical Group, a biotechnology holding company based in Valencia, Spain. Natraceutical Group is a leading European company in research and development of functional food, active ingredients and nutritional supplements derived from natural sources. The Group’s functional and nutritional ingredients division has a portfolio of over 500 products.