BOOST Kid Essentials is a complete nutrition product supporting healthy growth and a strong immune system which will be sold through major retail outlets and will take the BOOST brand into the US kids' nutrition beverage market. BioGaia's patented straw contains a daily dose of L. Reuteri Protectis, its probiotic culture clinically proven to enhance immunity in children.
This is the first major launch of a nutrition product resulting from the agreement signed in January 2006 between BioGaia AB and HCN which gives HCN exclusive rights to L. Reuteri Protectis for use in medical nutrition.
"This product represents a significant step for BioGaia into the nutrition arena and is a sign of the commitment of Nestlé to major product launches with BioGaia probiotics. It is further proof of the strength of clinical data in one of our core areas of competence, children's probiotics," says Peter Rothschild, President BioGaia AB.
Nestlé Nutrition is the world leader in specialised nutrition. Part of the Nestlé group - the world's leading nutrition, health and wellness company - Nestlé Nutrition focuses on innovative science-driven solutions that help enhance the quality of life by supporting health and providing care for people with specific nutritional needs at every stage of life. The Nestlé Nutrition product portfolio covers Infant Nutrition, HealthCare Nutrition, Performance Nutrition and Weight Management.
BioGaia's patented healthful bacteria, Lactobacillus reuteri is already used today in products in more than 42 countries including formula products in some European and Asian countries. In Spain, HCN is already selling Meritene Provital, a complete nutrition powder product containing BioGaia probiotics.
BioGaia recently entered a separate agreement with Nestlé Nutrition relating to infant formula.