Novus International, Inc. has launched its human nutrition division, Stratum Nutrition. Stratum will leverage the Novus core competencies in nutritional research and innovation. Beginning in 2010, Stratum will focus its efforts on growing a portfolio of specialty and functional ingredients that target business-to-business manufacturers of foods, beverages and dietary supplements in North America and Europe.
As a global leader in animal agriculture health and nutrition, Novus International has been playing an active but behind-the-scenes role in human nutrition since inception in 1991. The Novus vision is to help feed the world affordable, wholesome food and achieve a higher quality of life. The company's competency is in creating science-based nutritional solutions for the daily health and welfare concerns that farmers have for their animals.
"Many of the challenges faced in animal health and nutrition are similar to the challenges we face as humans," stated Jeremy Moore, Director, Stratum. "For instance, increasing bone strength, controlling digestive inflammation, reducing joint related lameness and building lean muscle mass are areas Novus has been very successful in helping customers with for many years. Because these same types of issues are of relevance to humans, it makes sense for Stratum to bring the Novus nutritional solutions-based business approach closer to the final consumer where a direct impact can be made on human health."
Stratum Nutrition seeks to develop a portfolio of branded, value-added ingredients for human health applications, selecting from both internally cultivated ingredient systems, as well as technology partnerships with third parties to bring innovative, safe and trusted new ingredients to the marketplace. All branded ingredients offered by Stratum will share a common research and development philosophy
including: unique and/or patented technologies, solid intellectual property portfolio, strong scientific and clinical research base, and progressive product applications for franchise human health categories such as immune health, bone health, joint health, weight management and healthy aging.
Stratum Nutrition will share Novus's corporate commitment to protecting the environment and will actively monitor economic, environmental and social factors to ensure that its ingredients offer safe, efficient and sustainable health solutions.
Contacts from Stratum Nutrition will be available at the upcoming SupplySide West tradeshow in Las Vegas with a formal unveiling of the division in March 2010 at the Natural Products Supply Expo.
About Novus International, Inc.
Novus International, Inc. is headquartered in metro St. Louis, Missouri, U.S.A. and serves customers in more than 90 countries around the world. An industry leader in animal nutrition and health, Novus's products include ALIMET(R) and MHA(R) feed supplements, ACTIVATE(R) nutritional feed acid, ACIDOMIX(R) preservative premixture, ADVENT(R) coccidiosis control, MINTREX(R) organic trace minerals, SANTOQUIN(R) feed preservative, MERA(TM)MET aquaculture feed additive, AGRADO(R) feed ingredient and many other specialty ingredients. Arenus (www.arenus.com) is a division of Novus Nutrition Brands, LLC (a subsidiary of Novus International, Inc.), that focuses on developing health and dietary supplements for the equine and companion animal markets. Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit www.novusint.com.