El Dorado Hills, Calif., May, 2007 – Approximately 1.2 billion people worldwide suffer from hunger – a deficiency of calories and protein, and more than 6 million children, under the age of 5, die each year from malnutrition. As devastating as the statistics are and as unobtainable as the goal may seem, there are efforts being made to help fight world hunger. NutraCea’s (OTC BB: NTRZ) groundbreaking, human grade stabilized rice bran technology has the capacity to convert the 60 million metric tons of annually wasted rice bran into nutrient-dense products that are clinically proven to help reverse malnutrition.
Rice is a staple food for approximately 70 percent of the world’s population. Unfortunately, when the bran is discarded during the traditional milling process, more than 60 percent of the rice’s nutrients are lost. The bran's density consists of protein, vitamins, minerals and more than 120 known naturally occurring antioxidants. Through the use of their proprietary, patented technology NutraCea is working to ensure that the world's 60 million metric tons of rice bran — the rice kernel's most nutritious component — is not limited to feeding animals, burned as fuel or wholly discarded each year.
“We have been involved in programs that demonstrate the nutritional benefits of our products on malnourished children in countries such as Guatemala, El Salvador and most recently in Malawi. Based on the results we’ve seen thus far, there is an enormous potential for low-cost, highly nutritious products like our RiSolubles® and other products derived from NutraCea's stabilized rice bran to help in the fight against world hunger,” said Margie Adelman, Senior Vice President of NutraCea.
Products like NutraCea’s RiSolubles® are a very beneficial food supplement for malnourished children because of its rich bounty of protein, carbohydrates, healthy fats and a wide range of vitamins and minerals. RiSolubles® is made from the highly nutritious soluble fraction of NutraCea’s proprietary stabilized rice bran, which can be mixed with water, consumed and easily digested by children in even serious stages of malnutrition.
By even collecting a small portion of the 60 million metric tons of rice bran discarded annually, NutraCea’s stabilized rice bran technology could convert enough stabilized rice bran to make a significant impact on the 1.2 billion people that suffer from hunger. NutraCea’s highly nutritious products derived from stabilized rice bran are economically sound solutions for helping conquer malnutrition worldwide.
“NutraCea has a for profit business model where it is a win-win for everyone. Our company makes a modest profit on a food item that has very little or no commercial value and by virtue of our proprietary technology we convert that wasted food resource into economical nutritionally dense foods,” said Adelman.
With appropriate funding, in countries without rice production means, NutraCea could import their food products and the price per serving would be approximately sixteen cents. In rice-producing countries, with enough funding, NutraCea would be able build stabilization plants and produce their product within those countries, thereby eliminating shipping costs, lowering the price per serving and providing the county food stability.
The rice millers would profit because they would be getting a premium price for something that is typically discarded or given away and the governments would benefit because it would reduce their dependency on foreign aid. But the real advantage would go to the people of those countries, who would have an abundance of stabilized rice bran products produced, which could literally feed millions of people per day.
NutraCea is a world leader in production and utilization of stabilized rice bran. They hold many patents for stabilized rice bran production technology and proprietary neutraceutical formulas ranging from arthritis, chronic bowel conditions, and effective diabetes control to cardiovascular disease treatment protocols. NutraCea's proprietary technology enables the creation of food and nutrition products to be unlocked from rice bran, normally a waste by-product of standard rice processing. Committed to helping the under fed, they're heavily involved in providing product and technology for developing countries through NutraCea’s RiceAde feeding program. More information can be found in the Company's filings with the SEC and you can visit the NutraCea web site http://www.NutraCea.com.
Forward Looking Statements
This release contains forward-looking statements. Actual results may differ from those projected due to a number of risks and uncertainties, including, but not limited to the possibility that some or all of the pending matters considered by the Company may not proceed as contemplated and the matters specified in the Company's filings with the Securities and Exchange Commission. These statements are made based upon current expectations that are subject to risk and uncertainty. The Company does not undertake to update forward-looking statements in this news release to reflect actual results, changes in assumptions or changes in other factors affecting such forward- looking information. Assumptions and other information that could cause results to differ from those set forth in the forward-looking information can be found in the Company's filings with the Securities and Exchange Commission, including the company's most recent periodic report.
Senior V.P. NutraCea
916-933-7000 Ext. 646
Tamara York, Director of Public Relations
212-693-2150, ext. 314
Investor Relations Contact:
Stephen D. Axelrod, CFA
Wolfe Axelrod Weinberger Associates, LLC