Online Community of Health Conscious Consumers Helps “Life…supplemented” Donate to Vitamin Angels

The “Life…supplemented” campaign has donated $10,000 to international charity Vitamin Angels, a nonprofit organization dedicated to providing micronutrients to children in need around the world. As part of the “Life…supplemented” campaign’s America’s Wellness Challenge Sweepstakes, CRN donated $1.00 for the first 10,000 consumers who took the free on-line wellness tool My Wellness Scorecard during the sweepstakes period.

“I would like to thank the “Life…supplemented” campaign for helping Vitamin Angels to reach children all over the world and giving them a chance for a healthier life,” said Vitamin Angels Founder & President Howard Schiffer.

The “Life…supplemented” campaign built buzz around America’s Wellness Challenge by reaching health conscious consumers through a variety of social media channels including Twitter under wannaBwell, updates on its Facebook page, and through the campaign’s website. Guiding the campaign’s social media initiative was the “Life…supplemented” Social Media Advisory Board, a group of seven influential bloggers with an interest in wellness issues: Andrea Metcalf, Fit Today; Cascia Talbert, Healthy Moms; Christine Peterson, Foresight; Danielle Omar, Food Confidence; Jenn Fowler, Frugal Upstate; Liz Scherer, Flashfree; and Sheryl Kraft,

“The support we received from the “Life…supplemented” Social Media Advisory Board in spreading the word about our efforts to raise money for Vitamin Angels was absolutely essential. Thanks to these social media gurus and their followers, readers and on-line social communities, we reached our donation goal in less than six weeks,” said Judy Blatman, senior vice president, communications, CRN Foundation, who oversees the “Life…supplemented” program. “This kind of effort is a testament to the power and possibilities of social media. ‘Life…supplemented’ is honored to make this contribution to Vitamin Angels on behalf of the online community of consumers with an interest in improving their health who made it possible.”

Learn more about the “Life…supplemented” campaign and upcoming America’s Wellness Challenge initiatives (including the current photo contest), or take My Wellness Scorecard, all at

About "Life…supplemented"
"Life… supplemented" is a consumer wellness campaign dedicated to driving awareness about the mainstream use of dietary supplements as an integral part of a proactive personal wellness regimen that combines healthy diet, supplements and exercise. The campaign is managed by the Council for Responsible Nutrition, the leading trade association for the dietary supplement industry, under its affiliated 501(c)(3), the CRN Foundation. The dietary supplement category includes products such as vitamins, minerals, botanicals, sports nutrition, weight management and specialty supplements. More than 150 million Americans use these products each year to promote and maintain good health. Find out more about AlphaWELLS, WELLS, WannabeWELLS and OhWELLS by clicking on My Wellness Scorecard at

About Vitamin Angels
Vitamin Angels is dedicated to reducing child mortality worldwide by advancing availability, access and use of essential micronutrients, especially Vitamin A, to newborns, infants and children under five. In 2010, Vitamin Angels will connect over 20,000,000 children in 40 countries, including the US, with the vital nutrients they need as a foundation for good health. To learn more about global malnutrition, micronutrient deficiencies, and Vitamin Angels' solution for change, visit

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