Plum Organics Expands Baby Food Line with New Flavors and DHA-Fortified Nutrition

NEW YORK, Oct 01, 2007 (BUSINESS WIRE) -- Plum Organics, the leading frozen organic baby food brand, announced today the launch of its first DHA-fortified and Stage Three flavors, especially created to promote healthy eating from the first spoonful. Delectable new recipes, including Pumpkin Banana and Mango Muesli, expand the brand's Stage One and Two menus, while Harvest Vegetables with Turkey and Black Bean Tomato Ragout mark Plum Organics' first Stage Three options. Three of the four new flavors also include Decosahexaenoic Acid (DHA), a key nutrient for infant development.

Plum Organics, available nationwide in the frozen foods section of Wild Oats, Whole Foods, Wegman's and Shaw's, offers gourmet baby food prepared with high-quality organic ingredients packaged in two four-ounce re-sealable, microwavable containers. Flash frozen to retain the most nutrients, flavor and texture, each Plum Organics box ranges in price from $3.49 to $3.99.

"We believe that introducing babies to a variety of complex flavors in their early stages can help develop an adventurous and healthy taste for food later in life," said Gigi Lee Chang, president and founder of Plum Organics. "We're proud to provide parents with a diverse selection of nutritious and flavorful organic baby food."

Plum Organics' new Pumpkin Banana, Mango Muesli and Black Bean Tomato Ragout each contain 20mg of Decosahexaenoic Acid (DHA). DHA is proven to be one of the most important nutrients a baby needs for brain and eye development. As part of the brand's Stage One menu, Pumpkin Banana offers infants six months and older a silky puree of organic pumpkin and bananas rich in Vitamin A. Also new, and rich in B-Vitamins, Mango Muesli expands Plum Organics' Stage Two offerings for babies nine months and older with a tasty mixture of organic mangoes, oats, quinoa, and brown rice.

Available for the first time this fall, Plum Organics' Stage Three menu offers scrumptious flavor combinations with chunkier textures for babies 12 months and older. Original recipes include DHA-fortified Black Bean Tomato Ragout, a savory black bean and tomato stew featuring coriander and paprika spices, and flavorful Harvest Vegetables with Turkey including organic turkey, potatoes, spinach and rosemary.

Plum Organics is currently available at more than 600 stores across the U.S. in eight other appetizing flavors including: Super Greens; Sweet Potatoes; Pears & Apples; Super Greens Multigrain; Chicken Whole Grain Pasta; Red Lentil Veggie; Vegetable Stew with Beef; and Banana Peach Rice Pudding.

Plum Organics' four new flavors will be available nationwide in November.

About Plum Organics
Founded in 2005 by mom and entrepreneur Gigi Lee Chang, Plum Organics is the leading frozen organic baby food brand in the nation. The brand offers health-conscious parents 12 USDA Organic-certified fruit, vegetable and protein-based flavors in Stages One (6+ months), Two (9+ months) and Three (12+ months). For more information, please visit

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