Probiotics flurry of new items

Fem DophilusUrogenital support for women
Jarrow Formulas has extended its Fem Dophilus line, now selling the product in 60-count capsules. Fem Dophilus is the only oral probiotic clinically documented to restore and maintain a healthy vaginal flora and reduce the risk of urogenital infections. The supplement contains the world's most documented probiotic strains for women's health, Lactobacillus rhamnosus GR-1 and Lactobacillus reuteri RC-14, discovered and developed by Drs Gregor Reid and Andrew Bruce of Urex Biotech. It is produced and marketed globally by Chr Hansen.

EndoMune ProbioticHigh-potency supplement
EndoMune ProBiotic is a high-potency supplement designed to provide a unique blend of six complementary beneficial bacteria to promote healthy and normal intestinal function. Each capsule of EndoMune contains six billion live bacterial cells of bifidobacteria and lactobacilli strains that are major members of the human gut microflora. They are the main health-enhancing gut bacteria and have been selected from naturally occurring bacterial strains. The formula was developed by gastroenterologist Lawrence Hoberman.

BanedenBC30Ganeden-powered muffins
Isabella's Healthy Bakery has launched Activate raisin bran probiotic-fortified muffins. The new Activate muffins contain GanedenBC30 (Bacillus coagulans GBI-30, 6086), a patented, self-affirmed GRAS probiotic produced by Ganeden Biotech. The company has dubbed GanedenBC30 as "The Probiotic That Can Take It," and claims it can survive harsh manufacturing processes and deliver 10 times the live cells as yoghurt. Isabella's Healthy Bakery, a division of Main Street Gourmet, is a supplier of healthy baked goods including muffins, cookies and cakes. It specialises in sugar-free, fat-free, no-sugar-added and whole-grain categories.

iFlora Nasal HealthFlora for sinus health
Sedona Labs has launched a new multi-probiotic formula created for seasonal sinus support, iFlora Nasal Health. The patent-pending formula contains four probiotic strains. The formula is based on a Swiss clinical study showing that specific oral probiotics can support sinus and nasal health. The product also contains N-acetyl cysteine, a natural amino acid antioxidant that helps break up stagnant mucus (mucolytic).

Attune Granola Probiotic BarsFortified wellness bars
In August, California-based Attune Foods rolled out two new Granola Probiotic Wellness Bars: Peanut Butter & Chocolate, and Chewy Chocolate. The bars have more than five times the live active cultures found in yoghurt with less sugar than most sweetened yoghurts. The 170-calorie bars are a good source of protein, have 3g of fibre and are an excellent source of calcium. Attune bars are dosed to clinical levels, and are refrigerated to help keep the probiotics alive through the end of shelf life. They are found in the yoghurt section of the grocery store.

ProbioKid in Australia
ProbioKid has recently been launched in Australia, marketed under the brand name ProImmune Boost. The supplement combines the synergistic effects of a prebiotic (FOS) and three probiotic strains from Institut Rosell-Lallemand's collection: Lactobacillus Rosell-52, Bifidobacterium Rosell-71 and Bifidobacterium Rosell-33. It is formulated in a sachet to be diluted in water, juice or milk. It is recommended to help maintain a balanced intestinal flora and healthy immune system. ProbioKid was first launched in China in 2003, as Biostime Probiotic Sachet for Children, and is today the No. 1 brand of children's probiotic products in China, with sales expected to reach 70 million sachets in 2008.

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