Vitamin Angels Reaches 70% Of First Year Funding Goal For Operation 20/20 After Sucessful Event At SupplySide West

SANTA BARBARA, Calif., November 28, 2006 - Vitamin Angels, a non-profit organization designed to fight malnutrition and childhood blindness around the world, hosted a successful cocktail reception at the SupplySide West international tradeshow and conference in Las Vegas, NV, in support of its Operation 20/20 program, a global initiative to eradicate childhood blindness resulting from vitamin A deficiency worldwide by the year 2020. Vitamin Angels has now raised just over 60 percent of the funding needed to meet its 2007 goal of providing 4.5 million children in 26 countries worldwide with essential vitamin A supplements.

“The natural products industry continues to generously support our Operation 20/20 initiative, however, we still have a long way to go in order to reach our 2007 goal,” said Howard B. Schiffer, founder and president, Vitamin Angels. “Even the smallest donation can make a huge impact, and we hope that other companies will come forward and pledge their support to this program.”

Vitamin Angels would like to thank the sponsors who made this event possible: Bergstrom Nutrition and Virgo Publishing; as well as those who donated: Genuine Health, Tara Becker, Colorcon, Polar Foods Inc., and Natures Equity.


About Vitamin Angel Alliance
Vitamin Angels is a non-profit, non-sectarian organization dedicated to providing basic nutrition and fighting vitamin A deficiency childhood blindness around the world since 1994. Last year, Vitamin Angels donated more than 100 million supplements to people in need in 40 countries around the world. For more information or to make a donation to Vitamin Angels visit

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