Natural Foods Merchandiser
Antioxidant claims are on the rise, but why?

Antioxidant claims are on the rise, but why?

Supplements and beauty products high in antioxidants may not be as effective as our food when it comes to supporting a strong immune system. Regardless these products are still in high demand as sales continue to rise.    

Health experts agree that a diet rich in antioxidants such as vitamins C and E, beta-carotene, flavonoids and coenzyme Q10 helps bolster the immune system and stave off diseases. The jury’s still out on whether antioxidant supplements offer the same benefits or personal care products pumped with these ingredients can protect skin, hair and nails. Regardless, antioxidant products’ purported health perks clearly strike a chord with consumers.

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