Atro-Phex(TM) efficacy fueled by 7-Keto

MINNEAPOLIS – October 1, 2007 – The ingredient division of Humanetics Corporation recently announced that they have entered into an agreement with BSN to provide 7-Keto® as an ingredient to increase metabolism and burn fat in BSN’s product Atro-Phex. Atro-Phex was pioneered by a research and development team equipped with over a half a million dollars of clinical chemistry technology and has been tested and endorsed by Team BSN Athletes.

7-Keto (3-acetyl-7-oxo dehydroepiandrosterone) is a naturally occurring substance produced by the body in the adrenal glands and its production declines with age. It is a non-stimulant, thermogenic agent that is clinically proven to increase metabolism and promote healthy weight loss. 7-Keto works naturally with the body to enhance the activity of three thermogenic enzymes – Glycerol-3-phosphate dehydrogenase, Malic Enzyme & Fatty Acyl CoA Oxidase. The up-regulation of these three key fat burning, thermogenic enzymes results in a higher metabolic rate and clinical studies have shown that administration of 7-Keto increases metabolism by 5.4%, promotes weight loss without stimulants and produces 3 times more weight loss than diet & exercise alone. Two independently conducted clinical trials conducted by Peak Wellness Center and Minnesota Applied Research Center support the effectiveness of 7-Keto for weight loss. Both trials were double-blinded and placebo-controlled, and have been published in peer-reviewed journals. ,

“The perception and reality of the effectiveness of a weight management product has just changed forever. After over 15 rounds of testing various formulations, the Atro-Phex formula was perfected and is now available to anyone who may want to manage body weight and increase physical and mental energy,” says Chris Ferguson, CEO and Chief Formulator for BSN. “7-Keto is an essential part of our formula given that it ramps up metabolism and helps our consumers maximize the ability to burn stored body fat. Additionally, the fact that 7-Keto has solid science only helps validate the efficacy of our product.”

The sports nutrition supplement, food and beverage market reached $5.4 billion in 2005, according to Sports Nutrition Market Report and is growing at a rate of 5.8%. In addition, SPINS data for the sports nutrition category for vitamins and supplements showed marked growth in 2006 over the previous year with dollar sales up 8% in the natural channel and 29% in the conventional channel.

“We are very excited to see 7-Keto as an essential part of Atro-Phex,” says Scott Steil, VP of Sales & Marketing, Humanetics Corporation. “Our agreement with BSN further reinforces our commitment to a strategy that heavily invests in the science that supports our ingredients like 7-Keto. BSN has built a solid product line using science-backed ingredients to drive their product development process, which ultimately provides safe, effective products that help consumers achieve their goals. This gives Humanetics an excellent opportunity to showcase the metabolism-boosting, fat-burning properties of 7-Keto in a breakthrough formula like Atro-Phex,” says Steil. “And it’s exciting to be included in a formulation whose products consistently rank in the Top Ten Sellers of (4 of the Top 10 products for August, 2007 were from BSN). We’re anticipating that Atro-Phex will join that lineup within the coming months,” says Steil.

About BSN.
BSN designs, tests, develops, markets and distributes physique and performance products for men and women 18-50 years of age who rigorously train in the pursuit of physique or performance goals. BSN specializes in products that affect physique, performance, strength, endurance, body fat and lean muscle tissue while providing unparalleled nutritional support. Products include dietary supplements, functional foods and beverages, and training lifestyle apparel and accessories. BSN was voted Brand of the Year in the 2006 Supplement Awards and is committed to setting new standards in product development and becoming a leader in the supplement industry, standing behind product quality 100%. BSN Global Headquarters is located in Boca Raton, Florida; for more information, visit

About Humanetics Corporation
Founded in 1988, Humanetics Corporation is a privately held corporation focused on providing proprietary, science-based solutions to consumer health and aging concerns. Humanetics Corporation markets 7-Keto® for weight loss, MicroLactin® for inflammation and joint health and Inzitol™ for glucose transport and creatine uptake by muscle cells. For more information, visit

Contact: Scott Steil
Humanetics Corporation
Phone 952.400.0401


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