Nutrition Business Journal
From babies to tweeners: segmenting the healthy kids' market

From babies to tweeners: segmenting the healthy kids' market

The number of natural & organic products targeted to infants and toddlers has been on the rise in recent years. Plum Organics, which is now owned by the Nest Collective, is one company that helped usher in the rise in frozen organic baby and toddler foods. 


As anyone working in the healthy children's market will tell you, “kids” represents a broad demographic. In analyzing the healthy kids' market,

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