Consumers are increasingly attuned to genetically modified organisms. Last year’s defeat of California’s Proposition 37 actually intensified—rather than subdued—the debate. The Non-GMO Project supports Whole Foods’ initiative, noting that food companies are realizing peoplecrave transparency. As 2018 nears,
A closer look at Non-GMO labeling
At Natural Products Expo West in March, Whole Foods Market announced it would label products containing GMOs by 2018. As more brands push for Non-GMO labeling, here's a look at the process.