(November 6, 2007, Las Vegas, NV) As more people than ever are trying to manage their weight through functional foods and beverages, there has never been a better time to make the Ready-to-Drink weight management shake a part of your weight management line. Now you can add even more benefit to these shakes with the breakthrough satiety ingredient, Fabuless™!
The difference between the typical weight loss shake and one with Fabuless™ is that with Fabuless™, consumers will feel more satisfied throughout the day, a feat that, until now, has been difficult to achieve with these ultra-convenient, low-calorie RTD shakes.
According to DSM’s Senior Marketing Manager Frank DeJianne, ”Boosting the satiety benefit in an RTD weight management shake with Fabuless™ performs two critical functions for people trying to manage their weight: (1) Dieters will consume less calories for the day This is accomplished by the low-calorie composition of the shake and by the ability of Fabuless™ to reduce calorie intake for two subsequent meals post-dose; (2) Consumers will not be as hungry because Fabuless™ is moderating their appetite.”
Fabuless™ has been incorporated into a great-tasting RTD named Allevo and was launched by Cederoth International in Europe last year. DSM featured this wildly successful weight management shake at their booth and would like to talk to you about developing your own weight management shake with Fabuless™. Going one step further down the value-added chain, DSM has partnered with experienced RTD formulators to make it happen.
Fabuless™ is a patented special emulsion of highly purified oat oil and palm oil that creates satiety through the Ileal brake. This mechanism is triggered by the presence of the emulsion in the last part of the intestine (the Ileum), sending a satiety signal to the brain that helps dieters eat less. Consumers can enjoy a variety of food choices, but simply eat less of them.
DSM Nutritional Products is the world’s premier ingredient supplier to producers of functional foods, beverages, and dietary supplements. The organization provides a solid platform for technological innovation and new product development. Utilizing its extensive resources, DSM Nutritional Products keeps its customers ahead of the ever-changing marketplace, anticipating customer needs as nutritional trends develop and customer demands evolve.
For more information, contact DSM Nutritional Products, Inc., at 45 Waterview Boulevard, Parsippany, NJ, 07054-1298. Phone: 1-800-526-0189. Website: www.nutraaccess.com