Old Home Foods launches innovative Safflower Power™ Yogurt with Clarinol® CLA
Wormerveer, The Netherlands, Feb. 17, 2010 –Old Home Foods has developed a new innovative yogurt called Safflower Power™ Yogurt for the United States dairy market. This is the first and only yogurt incorporating CLA (conjugated linoleic acid) on the United States market. Safflower Power™ Yogurt is enhanced with Clarinol® CLA from Lipid Nutrition. It has all the benefits of yogurt, plus the distinctive health benefits of CLA which include reducing body fat and increasing lean muscle.
Safflower Power™ yogurt will be available in the refrigerated section of Minnesota grocery stores beginning in early March in eight delicious varieties: Strawberry, Black Cherry, Blueberry, Banana-Mango, Marionberry, Peach, Pomegranate-Blueberry, and Red Raspberry. Safflower Power™ yogurt is gluten-free and high-fructose corn syrup-free, with as little as 160 calories per cup.
Safflower Power™ Yogurt is the first CLA enhanced dairy product launched in the USA which can make unique weight management claims, specific only to CLA. The product is targeted to females and males who want to live life in shape and being fit. Safflower Power™ Yogurt is about smart decision making – it’s one more thing these consumers can do to add a healthier choice to their diet. The 6oz cup is designed to fit into their hectic and on-the-go lifestyles. By eating two 6oz servings of NEW Safflower Power™ Yogurt with Clarinol® CLA, along with a healthy diet and regular exercise, consumers can see improved body shape and tone in as little as 8-12 weeks.
Dr. Marianne O’Shea, Director in North America for Lipid Nutrition states “Safflower Power™ Yogurt was developed to provide a great tasting and uniquely nutritious yogurt to females and males that is highly differentiated from all the rest of the yogurts in the marketplace. With the recent GRAS approval for Clarinol® CLA, Lipid Nutrition was able to help Old Home Foods capitalize on the marketable claims around reducing body fat and increasing lean muscle that resonate well with their target consumers, provide application support and help them provide a delicious yogurt while incorporating a health functional ingredient like Clarinol® CLA.”
“We are excited to be the first company to offer yogurt with CLA in the United States and the support Lipid Nutrition provided in terms of marketing information and application knowledge was much appreciated in preparation for our product launch,” said Geoff Murphy, CEO of Old Home Foods. “We are especially proud to be able to bring it first to consumers in our home state of Minnesota.”
To learn more about Safflower Power™ Yogurt visit www.safflowerpower.com
To learn more about Clarinol® CLA and Lipid Nutrition visit www.lipidnutrition.com
About Clarinol® CLA
Clarinol® CLA is the best scientifically substantiated weight management ingredient available on the market. One of the latest published clinical trials with Clarinol® CLA in April 2007 in the British Journal of Nutrition, clearly established that Clarinol® CLA reduced fat mass in specific locations on the body, such as the abdomen and thighs. The Clarinol® CLA supplemented group demonstrated fat mass reduction already after three months. This further supports the existing body of evidence which provides a strong basis for a weight management claim on consumer packaging.
GRAS approved in July 2008, Clarinol® CLA is allowed in the following GRAS categories: fluid milk, yogurt, meal replacement beverages, nutritional bars, soy beverages and fruit juices.
Clarinol® CLA is available in a liquid, a powder, and an emulsion form. This allows a food or dairy company more possibilities to integrate the weight management benefits of Clarinol® CLA into different types of applications.
Additionally, Clarinol® CLA won the prestigious award for Best Slimming Ingredient already in 2005 in France organized by the international scientific organization Internationals Society for Antioxidant in Nutrition and Health (I.S.A.N.H)
About Lipid Nutrition
Lipid Nutrition is a global leader in the supply of scientifically sound lipid ingredients from natural origin, which improve and maintain health and well-being. The multi-awarded company holds a strong position in weight management products like Clarinol® CLA and PinnoThin®. In addition to weight management, Lipid Nutrition offers a variety of branded products like Marinol® concentrated fish oils for heart health and brain development, VitaTrin® for anti-oxidant health, and Betapol® human milk fat replacer for infant nutrition.
About Old Home Foods
Old Home Foods has been a Minnesota dairy favorite since 1925 and has a history of community involvement. From cottage cheese, sour cream, yogurts, organic milk, dips, salsa and more, Old Home Foods is a leading marketer of cultured dairy products in the Midwest. Established in St. Paul, Minn., Old Home Foods has created a loyal following for its high-quality, great-tasting and innovative specialty dairy products. Old Home Foods has won top honors in taste tests for its high quality products over the years. For additional information about Safflower Power™ yogurt, visit www.safflowerpower.com.