GNC is expanding its scope as the leading global specialty retailer of nutritional products with the launch of an innovative new line of women's products called GNC WELLbeING. It is the first and only comprehensive, one-source line of whole body health products created exclusively for fit and active women. GNC WELLbeING debuts in GNC stores nationwide in early spring 2009 and enables women to take care of themselves through the smartest investment available today -- an investment in themselves.
The GNC WELLbeING line targets:
-- Whole Body Nutrition: these products are formulated to address total wellness and offer proactive health solutions from the inside out. They address women's top health concerns, including strong bones, healthy hearts, stress reduction, increased flexibility, stronger immunity and better digestion.
-- Fitness Nutrition: these products maximize the effectiveness and efficiency of any exercise program by burning more calories and enhancing energy. They also aid in weight management with products designed to increase satiety and build lean muscle.
-- Therapeutic Body Care: these products help relieve stress after an intense workout or long day.
The complete line offers more than 25 complex and robust products, including pleasant tasting vitamins, delicious healthy shakes, thirst quenching vitamin-infused water mixes, and nutritious energy/protein bars. Additionally, therapeutic bath soaks, containing salts from the Dead Sea, alleviate sore muscles due to post workout stress and aid in deep relaxation for a more restful sleep.
"As a line that has been designed exclusively for women, addressing their specific, unique needs, GNC WELLbeING is truly a first of its kind," said Beth Kaplan, President, GNC. "Today's active women juggle family, career and personal responsibilities, and GNC WELLbeING was created to help them not only attain balance in their lives, but to thrive. GNC Wellbeing can be customized into a regimen that addresses each woman's personal wellness goals and unique health needs. We believe focusing on personal wellness is a smart investment in one's future and long-term health."
GNC WELLbeING was developed by scientists, health professionals and wellness experts under the strictest quality requirements. Most of the products in the line have gone through additional rigorous clinical trials and are backed with substantiated and proven clams. Just a few examples:
-- Be Balanced: a bone strengthening formula clinically proven to support the body's natural ability to build and maintain bone mass by
supporting the body's bone building cells.
-- Be Flexible: a joint and mobility formula clinically shown to improve joint comfort in just days by supporting mobility and enhanced joint
-- Be Energized: a calorie burning formula clinically proven to burn three times more calories before you work out and twelve times more calories afterwards.
-- Be Fulfilled: a delicious weight management shake which is clinically proven to double weight loss and to produce four times greater
cholesterol reduction and eleven times greater reduction of LDL (bad) cholesterol, when compared to dieting alone.
GNC WELLbeING products are not only the highest quality, backed by clinical trials and claims; they are distinctive in their look, feel and variety of offerings. The line features two exclusive, one source solutions for health and fitness: "be-WHOLESOME," GNC's first complete Vitapak program that combines ingredients for health and beauty formulas in one convenient pack, and "be-HOT," GNC's first and only exercise-enhancing Turbopak that maximizes the benefits of a workout. Products are distinctively designed with women in mind: its supplements in caplets, softgels and capsules are designed to be smaller and easier-to-swallow, while also featuring pleasant flavors and beautiful colors, along with coordinated and colorful packaging.
The launch of GNC WELLbeING is a natural extension for GNC, a recognized leader in men's sports nutrition. The line broadens the reach of the largest specialty retailer of nutritional products by ensuring they are helping to enhance the overall health and well-being of women.
GNC, headquartered in Pittsburgh, Pa., is the largest global specialty retailer of nutritional products; including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products. As of December 31, 2008, GNC has more than 5,200 retail locations throughout the United States (including 954 franchise and 1,712 Rite Aid store-within-a-store locations) and franchise operations in 44 international markets. The company -- which is dedicated to helping consumers Live Well -- also offers products and product information online at www.gnc.com.