New survey shows U.S. adults are feeling the pressure, especially parents. A growing number of healthy product companies are rolling out new offerings targeted to stressed-out Americans.

Carlotta Mast, Senior Vice President of Content and Market Leader

November 10, 2010

1 Min Read
If you're an American, you're likely feeling stressed

Are you a parent? If so, you can likely relate to the findings from a new American Psychological Association survey released Nov. 9. The study of U.S. adults found that 32 percent of all parents rate their stress levels at 8 or higher on a 10-point scale. But it’s not just people with kids who are feeling the pressure. According to the survey, 51 percent of all U.S. adults are living with “moderate” stress (which is a stress level of four to seven on a 10-point scale).

The top causes of Americans’ stress are money, work, the economy and increasingly job stability. Parents are having a particularly difficult time managing their stress, the survey found. Although 69 percent of the parents surveyed said that managing stress was “extremely” or “very important,” only 32 percent said they had done an “excellent” or “very good job” at keeping their stress under control.

Not surprisingly, a growing number of healthy product companies are rolling out new offerings targeted to stressed-out Americans. For example, Rainbow Light sells a 3-Way Stress Management System product containing a mix of vitamins, minerals and herbs, including eleuthero, schisandra, valerian and California poppy. Gaia Herbs’ No. 1 herbal product is its Adrena Health supplement, which is designed to support the body’s adaptogenic responses to stress.

Read more about the American Psychological Association study.

About the Author(s)

Carlotta Mast

Senior Vice President of Content and Market Leader, New Hope Network

Carlotta leads the New Hope Network Content Team, producing all content and conference programming for Natural Products Expos, NBJ Summit, Esca Bona, Nutrition Capital Network, Natural Foods Merchandiser, newhope.com, Nutrition Business Journal and the NEXT portfolio. In addition she is the chief author of the NEXT Natural Products Industry Forecast. With 20 years of experience, Carlotta has her finger on the pulse of new health, wellness and natural product trends and the forces shaping consumer attitudes and behaviors.

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like