Where are we headed in 2009?

The world according to Sloan Trends, www.sloantrend.com

Remember when fish oils were just a glimmer in Captain Ahab's eye? Or fibre before the new food pyramid helped launch its renaissance? What if you were in on the ground floor, developing — and profiting from — these now lucrative markets? With our 2009 trends special issue, Fi points the way ahead with a passel of natural bioactives worth a look for your next functional-product launch in foods, supplements, beverages and cosmetics. Read it and reap!

Body fat
Body fat is the new target for weight management and anti-ageing. Thirty per cent of consumers (ages 18 to 24) equate calories from fat with increased body fat. Ingredients that improve body muscle tone and build lean-muscle mass are expected to be in high demand in mainstream markets.

Kids at risk

Primature (prime + mature) market

Circulation, stroke & artery health

Inevitable ailment of ageing

Naturally functional, or the mainstreaming of phytochemicals
br /> Phytochemicals are reaching mainstream market status. Others, such as anthocyanins and carotenoids, are perfectly positioned for success among very health-conscious and condition-specific shoppers.

Topped off

Baby kaboomers

Vitality

Y is the ?(x) of health

Think what it does, not what it is

Leave the ingredient jargon behind (no offense, ingredients suppliers). That is the message from consumers in Beneo Orafti's recent EU consumer research project for French, Spanish and UK consumers. "Although consumers might know the names of key ingredients, they do not necessarily equate these with the key health benefits," the report says. Below are the primary benefits that rang true:

Spanish Men
  • Protects your heart
  • Builds stronger bones
  • Lowers cholesterol
  • Protects your eyes
  • Keeps digestive system healthy
French Men
  • Protects your heart
  • Reinforces natural defences
  • Keeps digestive system healthy
  • Builds stronger bones
  • Protects your eyes
Spanish Women
  • Builds stronger bones
  • Protects your heart
  • Keeps digestive system healthy
  • Keeps you regular
  • Helps manage your weight
French Women
  • Keeps digestive system healthy
  • Reinforces natural defences
  • Protects your heart
  • Builds stronger bones
  • Helps manage your weight
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish