Driven by demand, XanGo, LLC, a leading global wellness company, is launching a distributor growth initiative in Russia, Kazakhstan and the Ukraine, all countries that are a part of the Commonwealth of Independent States (CIS). The Grand Opening for this new market will occur on October 10 -11, 2009, at the Small Sport Arena in Moscow.
XanGo is a recognized category creator as the first company to market a premium mangosteen beverage, XanGo(R) Juice, to consumers worldwide. In the seven years since its founding, XanGo has expanded its roster of premium wellness products -- through the creation of bold, category creating brands such as Glimpse(R) Topical Skin Nutrition and eleviv(TM) -- and achieved explosive growth through the energetic marketing efforts of its global network of independent distributors. Today, XanGo boasts more than 1 million distributors and operates in more than 30 countries.
"The time is right, and with the encouragement and support of the XanGo Board, XanGo is poised to grow in the CIS region," said XanGo CEO Robert Conlee. "Direct sales has been well accepted there for many years," Conlee explained, "and Russia is known globally as one of the top 10 direct sales markets in the world." However, the industry has experienced some upheaval in the region related to the global economic uncertainty, and Conlee sees XanGo as offering a solution to veteran networkers: stability and an opportunity to grow with an established, successful company.
"We have already received a phenomenal response to the announcement that we are coming to Russia, Kazakhstan and the Ukraine," said Conlee, "and we are committed to success. Two of our founders, Board Chairman Aaron Garrity and Board Member Joe Morton, as well as President A. Craig Hale will personally take part in the grand opening events. Doug Wead, renowned author and speaker, will also attend the events."
"What XanGo brought to the world seven years ago in terms of a ground floor business opportunity, we offer again now to those in the CIS," said Garrity. "The difference is that, seven years later, we are in more than 30 countries with a sophisticated infrastructure to support distributors who understand the potential XanGo offers them."
To facilitate the opening of the CIS region, XanGo recently finalized an agreement with a network marketing company that has had exceptional success in the CIS region. "With this partnership, we gain a management group with 15 years of experience building network marketing in the region," commented Conlee. "A partnership with these market experts brings the infrastructure and the expertise needed to reliably open what would otherwise be a complex market." Daniel Laroque will head this group and serve as President of XanGo CIS.
With sales of its market leading XanGo Juice surging and with the recent launch of Glimpse Topical Skin Nutrition in Western Europe, the addition of these three CIS countries in Eurasia rounds out XanGo's offerings in the region and will bring new opportunities to existing distributors throughout the continent.
XanGo will initially launch the market with its category creating, flagship product, XanGo Juice. Made from an exclusive puree of the whole mangosteen fruit, XanGo Juice is rich in xanthones, powerful antioxidants that may promote intestinal health, immune system support, joint flexibility and a healthy respiratory system. Sometime early in 2010, XanGo expects to introduce its toxin-free Glimpse Topical Skin Nutrition line and other XanGo products, increasing the opportunity available to CIS distributors.
A leading global nutrition company, XanGo, LLC is a recognized category creator as the first company to market a premium mangosteen beverage, XanGo(R) Juice, to consumers worldwide. XanGo continues to lead the category by driving the research, development and advancement of functional mangosteen products. It has expanded its roster of premium, functional products to include 3SIXTY5(TM), a whole food nutrition multi-vitamin, along with Glimpse(R) Topical Skin Nutrition and eleviv(TM), for natural youthful vigor. XanGo is privately owned and powered by a global network of more than 1 million independent distributors in the U.S. and more than 30 international markets such as Canada, Mexico, Japan, Germany and Malaysia. For details, visit http://www.xango.com.