Nutrition Business Journal
BluePrint Works Against the Functional Grain

BluePrint Works Against the Functional Grain

Profile on BluePrint Juice: Darling of the cleanse scene launches raw juice, captures inherent functionality without the label claims.

Pick up a 16-ounce bottle of BluePrint Juice Gold and there’s no mistaking what’s inside. In bold print which dwarfs the tiny company logo, three words say it all:

Pineapple. Apple. Mint.

“We aren’t injecting it with artifi cial vitamin D or omega-3 or something else that your body may not recognize. There is no magic powder added to it. It’s just raw, unprocessed food in its natural state,” says company co

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