Sales of breakfast cereals and other breakfast foods, overall, have trended down or remained flat in recent years. According to research conducted by Mintel International on the U.S. breakfast foods market (October 2006), sales of yogurt were up 6% over a six-year period (measured in “2006 constant dollars”), sales of breakfast entrees were up 7%, and sales of cereal bars were up 35%. However, these three segments represented only 16% of the total breakfast food market. The
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