Nutrition Business Journal

Claims Rules for the U.S. Functional Food and Beverage Market

Only a quasi-regulatory framework exists in the United States for functional foods and beverages. This is because the U.S. Food and Drug Administration (FDA) has not created a legal definition for these products. That said, the use of claims to market functional foods and drinks in the United States is regulated to a degree. Claims are broken down into two broad categories: health claims, which relate to disease-risk-reduction claims, such as “reduces the risk of heart diseas

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