Nutrition Business Journal

Functional Food Markets Still Revving Up in the U.S.

Fortification options have expanded, but heart health, weight and energy remain consistent themes.

What’s going on in functional food ingredients? Depends on who you ask. Fortitech, which along with DSM is one of the largest suppliers of nutrient premixes, reported that demand is strongest for calcium, beta carotene, B vitamins, vitamins A, C and E, zinc and iron, but herbs such as lycopene, green tea and ginseng are generating increasing interest from food manufacturers. P&G Ingredients, the newly formed ingredients arm of Procter & Gamble, is excited about sterols, omega 3 fatty

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