Nutrition Business Journal

Overview of the Functional & Diet Confectionery Market

The precipitous contraction of the diet food market, caused by the collapse of the Atkins diet fad, has finally run its course. Sales of functional and diet confections for the most part have increased. Credit is due to highly consumer-driven manufacturers who correctly interpreted the shift in consumer diet sentiment and responded with creative new products.

How have consumers changed? They have become more sophisticated and holistic in managing their diets. They are looking beyond

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.