Nutrition Business Journal

Overview of the Functional & Diet Confectionery Market

The functional and diet confectionery market consists of four overlapping segments: healthy dark chocolate, diet non-chocolate candy and gum, nutritious snack bars, and organic confections. Over the past year, consumers have shifted their dietary interest beyond carbohydrate content to consideration of the food’s fat, calorie and fiber content and the presence of functional ingredients. With sales growth rates six times greater than conventional confectionery sales, this segment continues to

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