Nutrition Business Journal

What's Cooking in the U.S. Functional Food and Beverage Market?

Functional Sweeteners: More Than Just Sweet

In 2009, high fructose corn syrup was out (much to the chagrin of the Corn Refiners Association) and recently GRAS-approved stevia was in for its zero calories and improved sweet taste (thanks to companies such as Cargill and Wisdom Natural Brands). Stevia, which is typically

combined with other natural sweeteners such as xylitol, can now be found in everything from zero-calorie natural colas to yogurt

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