Nutrition Business Journal

Herbs & botanicals supplier roundup

NBJ asks industry experts: ‘Why the uptick in sales?’

According to Nutrition Business Journal estimates, from 2000 to 2010, U.S. sales of herbal & botanical supplements produced average annual growth of 2%—in the right direction, but nothing to write home about. The decade was punctuated by high highs—4.9% growth in 2009, when the superfruit craze caught on—and low lows—a 2.2% loss in 2003, after the Ephedra market collapsed. But above-the-bar growth in 2011 came as some surprise following a flat 2010. The h

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