Nutrition Business Journal

Longjiang Aims to Familiarize Consumers with Chinese Herbs

The bedrock of our business plan is the assumption that worldwide consumer demand for high-quality Chinese herbal health products will expand dramatically for the foreseeable future,” said Robert P. McGraw, chairman and CEO of Longjiang River Health Products LLC (Irvington-on- Hudson, N.Y.) “Our greatest opportunity can be found with the millions of American consumers who routinely use herbal supplements but have yet to fully appreciate the efficacy and benefits of Chinese he

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