Inside your company: The Marketing v. R&D tension

Developing and launching new supplement products always has at its core a tension between the science geeks who want a product to contain efficacious doses and the marketing geniuses who want to use language that sells. Looming in the wings is regulatory issues. CRN's Duffy MacKay represents science. BrandHive's Jeff Hilton is marketing. Who's winning - and who should be winning? Go!

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