Inside your company: The Marketing v. R&D tension

Todd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

April 7, 2015

Developing and launching new supplement products always has at its core a tension between the science geeks who want a product to contain efficacious doses and the marketing geniuses who want to use language that sells. Looming in the wings is regulatory issues. CRN's Duffy MacKay represents science. BrandHive's Jeff Hilton is marketing. Who's winning - and who should be winning? Go!

About the Author(s)

Todd Runestad

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs.

See more from Todd Runestad

You May Also Like