CPG veterans launch equity investment firm for purpose-driven brands

Andrew Abraham, founder and CEO of Orgain, and Peter Rahal, founder of RXBAR, have joined forces with prominent consumer lawyer Nick Giannuzzi to launch Humble Growth, a growth equity investment firm focused on innovative consumer brands.

With the mission of scaling disruptive brands that promote and empower consumers to lead healthier lives, Humble Growth has secured more than $312 million to date, backed by seasoned investors from legacy industry players.

Founding investors include Nestlé Health Science; Gary Hirshberg, founder and CEO of Stonyfield Organic; Verlinvest, backer of Oatly, Vita Coco, Tony’s Chocolonely and Chewy.com; Mike Repole, co-founder of Bodyarmor; Paulo Lima, co-founder of IT Cosmetics; and Sean Lang, founder of Ainsworth Pet Nutrition. 

Humble Growth rose from its co-founders’ shared desire to spread their industry knowledge and forge true partnerships with fellow purpose-driven founders and entrepreneurs. Humble Growth champions collaborative growth for developing brands looking to engage with investors and scale their businesses in an effective way.

“We’re honored to officially launch Humble Growth and work closely with founders to propel their brands to new heights,” Abraham says. “We’ve built, scaled and exited our own brands and understand the ongoing challenges founders face when growing their brands firsthand. With Humble Growth, we’re taking that knowledge and working alongside founders to support their mission and bring an empathetic perspective to scaling operations.”

Hirshberg says he is thrilled to join as a founding investor. “We are building a true win-win-win model for the investors, the investees and the business,” he says. “I would have killed to have had a Humble Growth available to support Stonyfield and help bring not only critical funding but also seasoned guidance during our growth years. I look forward to many years of fun and profitable collaborations with this truly exciting team."

Source: Humble Growth