Natural Foods Merchandiser

Erewhon Tonic Bar: Truth Calkins on VIP customer

Erewhon Market in Los Angeles has a secret weapon intoxicating its' customers: a tonic bar run by herbalist Truth Calkins. For Truth, and Store Manager Juan Hernandez, the tonic bar is helping to make the store a successful natural products retailer because of the customers like the one talked about in the podcast below.

Lou Maglia is an ex-record producer and convert to Truth's herbal program. You can read more about his journey on his website,

Be sure to check out the July issue for a retail excellence story on the tonic bar and how they are helping their community and bottom line through these elixirs.

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