Nutrition Business Journal
The future looks bright (and complicated) for probiotics

The future looks bright (and complicated) for probiotics

Increased interest in preventative health care, mainstream consumer education, growing consumer awareness and an ever-evolving technical capacity in the sector bode well for probiotics, but it's kind of like gazing at the earth gently from space and then grabbing your microscope for a tumultuous closer look. 


By all accounts, the future of the probiotics market in the United States looks insanely bright. Loren Israelsen, executive director of the United Natural Products Allianc

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