Jamieson unveils Advanced 4 Strain Probiotic

TORONTO, Aug. 27 /CNW/ - Jamieson Laboratories, Canada's leading
manufacturer of natural health products, today unveiled the newest addition to
its family of industry-leading nutritional supplements - Advanced 4 Strain
Probiotic with Probio-Tec(R) Quattro.

Jamieson's Advanced 4 Strain Probiotic is a shelf-stable, next generation
probiotic supplement that balances intestinal flora and helps prevent
antibiotic-induced traveller's diarrhea. It is one of only a few probiotic
supplements that meet the World Health Organization code definition of a true

Each capsule is formulated to contain a minimum of one billion active
cells provided by a combination of four probiotic cultures, including
Lactobacillus acidophilus, LA-5(R) Bifidobacterium lactis, BB-12(R)
Streptococcus thermophilus and Lactobacillus delbrueckii ssp. bulgaricus. To
ensure the nutrients survive passage through the acidic contents of the
stomach and are delivered to the intestinal tract where they are needed, the
probiotics are gastro-protected by a unique Polysaccharide Matrix delivery

"This delivery system technology is based on using gel-forming
polysaccharides that are insoluble at a low pH, as is found in the acidic
environment of the stomach," explained Dr. Gregor Reid, Director, Canadian
Research and Development Centre for Probiotics. "The Advanced 4 Strain
probiotic gel capsule dissolves after reaching the stomach, at which point the
probiotic powder mixes with gastric juices thereby hydrating the
polysaccharides that are present. The insoluble gel matrix forms a protective
coating around the bacteria and does not dissolve until it has reached the
upper part of the small intestine. At this point, the probiotics are
re-hydrated and released into the small intestine where they can exert their
health benefits in a biologically active state."

"Unlike most other products on the market, Jamieson's probiotic capsules
are shelf-stable and require no refrigeration, making them a convenient choice
for use during travel." said Jillian McLaren, Marketing Manager, Jamieson

Jamieson Advanced 4 Strain Probiotic is available at leading Canadian
pharmacies and retailers at a manufacturer's suggested retail price (MSRP) of
$19.99. Adults should take one to three capsules daily or as directed by their
health care practitioner.

About Jamieson Laboratories

Established in 1922, Jamieson Laboratories is Canada's largest
manufacturer and distributor of advanced natural health care products.
Jamieson's state-of-the-art pharmaceutical manufacturing laboratories are
located in Windsor, Ontario. The company is a world leader in the vitamin and
nutrition industry, exporting to over 45 countries including the United
States, China, Japan, Hong Kong, Korea and Singapore. For more information,
please visit the Jamieson Laboratories website at www.jamiesonvitamins.com or
call 1 800 265-5088.

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