Jarrow Formulas^®, Inc., a global wellness and nutritional product company headquartered in Los Angeles, CA, has announced that Jarro-Dophilus EPS, an enhanced probiotic system for intestinal health and immune support, and Neuro Optimizer, a comprehensive brain formula, has each won Vitamin Retailer Magazine’s 2010 “Vity” Award.

Jarro-Dophilus EPS was named as a 1st place “Vity” Award winner in the “Specialty & Herbal Supplement Category — Best Acidophilus, Probiotic or Enzyme Supplement.”

Neuro Optimizer was named as a 1st place “Vity” Award winner in the “Specialty Combination Formulas Category — Best Brain Support Combination Formula.”

This is the 7th year Jarrow Formulas has won a “Vity” award.

This prestigious award honors the industry’s best selling products. The results are based on a nationwide survey of health food stores conducted by Vitamin Retailer Magazine.

Jarrow Formulas Jarro-Dophilus EPS combines both room temperature stability and an enteric coating to protect against stomach acid. Jarro-Dophilus EPS is formulated with 8 different species of friendly bacteria from 4 genera: Lactobacillus, Bifidobacterium, Pediococcus and Lactococcus. At the time of manufacture, each capsule contains 5 billion probiotic bacteria. Jarro-Dophilus EPS is especially helpful to people who do not eat a balanced diet, consume little fiber or fermented foods, take antibiotics, are under stress, travel or simply want to strengthen their intestinal immune system. Jarro-Dophilus EPS products were ranked Number 1 in sales in the natural channel for 52 weeks ending February 20, 2010, according to SPINs, a market research and consulting firm for the Natural Products Industry.

Jarrow Formulas Neuro Optimizer is nutrition for the brain, combining CDP Choline (also known as Citicoline), Phosphatidylserine (PS), Alpha Lipoic Acid, Acetyl L-Carnitine, L-Glutamine and Taurine to enhance brain metabolism and antioxidant protection safely and naturally, but without the use of stimulants. This comprehensive, synergistic formula contains nutrients that boost neurotransmitters, build and protect nerve membranes, prevent free radical damage, and provide stable energy.

“There are so many choices for supplements that finding products that are truly efficacious can be difficult,” says Mark Becker, Director, Advertising/Communications for Jarrow Formulas. “Jarro-Dophilus EPS is truly an enhanced probiotic system providing consumers support for their intestinal and immune health. Neuro Optimizer^® is the most comprehensive and synergistic combination for brain health. Each product is in line with Jarrow Formulas’ objective which is to offer high-quality, effective, affordable, and cutting-edge nutritional products that are based on sound scientific research and data.”

Jarrow Formulas is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988. The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel, Azerbaijan and Latin America. The company offers a complete line of nutritional products that includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition formulations. Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain American’s rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a GMP-certified, pharmaceutical quality facility located in Santa Fe Springs, CA. For more information, contact Mark Becker, Director, Advertising/Communications toll free at (800) 726-0886 or access the Jarrow Formulas Web site at www.Jarrow.com.

For free Jarrow Formulas’ product samples, including Jarro-Dophilus EPS, access www.Jarrow.com/sample.

For more information about Jarrow Formulas’ industry-leading probiotic products, access www.jarrowprobiotics.com.

To view Jarrow Formulas’ growing video library, access www.YouTube.com/jarrowformulas.