Natural Preservative for Fats and Oils Protection

Vitiva, Slovenia, launches a new generation of its all-natural preservative, INOLENS 4, for food-grade oils for full protection against rancidity, taste change and color alteration

Due to the significant price increase in fats and frying oils, extending the shelf-life of these products is important. New INOLENS 4 offers a natural solution at a competitive rate.

Many processors face major challenges extending the shelf life of edible and frying oils. The oxidation process of frying oils is even more pronounced due to high temperatures and multiple frying cycles. One of the most difficult tasks is how to apply a natural preservative without changing oil flavor, odor and, most importantly, color. Adding oil soluble INOLENS 4 to oils and fats can increase their shelf life without compromising quality. INOLENS 4 also slows down the oxidation process and acrylamide formation while helping to achieve clean label-status.

“Vitiva has tested rosemary extract in comparison with potent synthetic anitoxidants, such as gallic acid and its salts, BHA, BHT and TBHQ,” says Ohad Cohen, CEO of Vitiva. “All of the synthetic antioxidants have reported undesirable effects including allergies, sensitivities, plus possible links to cancerogenity and mutanogenicity. This influenced Vitiva’s decision to avoid using them in its formulations.”

Many rosemary-derived ingredients on the market are green, with strong odor and taste characteristics making them an undesirable solution for sensitive products such as oils, marinades and bakery fillings. “Vitiva’s R&D team has successfully developed a natural solution based on rosemary that doesn’t affect the taste, odor or color of edible and frying oils” notes Cohen.

INOLENS 4 has a green color values up to five times lower than its predecessor, and red color values up to 15 times lower than its predecessor in the same product line. In comparison to competing natural preservatives available, INOLENS 4 has up to 12 times lower green color values and up to 50 times lower red color values. These color-control qualities make INOLENS 4 an outstanding natural solution for very light color-sensitive applications. It can be applied to a wide range of applications, including: light-colored mayonnaise, highly refined edible and frying oils, dressings, sauces, marinades, light-colored confectionary and bakery fillings.

Vitiva is a dynamic, fast-growing nutraceuticals company specializing in developing advanced, application-specific formulations based on natural extracts for protecting various food and cosmetic products against rancidity and oxidative degradation. Its extensive product line includes: AquaRox®, VivOX® and SyneROX. In addition, a full range of reduced-odour rosemary extracts, INOLENS®, is available in a wide range of concentrations. These pure extracts are soluble in oil or water and available in powder and liquid forms.

For more information please contact:
Dushka Dimitrijevic
Product Manageress
Tel: +386 2 1788 87 38
Fax: +386 2 788 87 31
E-mail: [email protected] Website:

For the US market
P.L. Thomas & Co., Inc.
119 Headquarters Plaza
Morristown, New Jersey 07960
Tel: (973) 984-0900, x214
Fax: (973) 984-5666
Fax: (973) 984-0008
E-mail: [email protected]

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