New website promotes latest product launches

New Hope Natural Media has created an Internet clearinghouse for manufacturers and suppliers of healthy ingredients and products. New Products Launch Pad provides a central place to peruse the latest in industry offerings.

"We felt there was a significant lack of comprehensive information about new ingredients and products in our industry," said Patrick Rea, New Hope's director of e-media. "Until now, information was spread all over the place and not well organized in a place where brand managers, research scientists and product developers could go to find it. Given the way something happen to significantly change the industry's direction — the ephedra ban, for instance, or FDA pronouncements on soy and heart health — we felt that this would go a long way toward solving this problem."

The site's search engine allows visitors to search for consumer products listed within the past year, six months, month or week in categories that include food, home and clothing, supplements, or ingredients under such categories as carbohydrates, colours and flavours, botanicals, and lipids. Visitors to the site can also write reviews on the products listed there. For more information, visit

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