Pharmavite LLC Launches New Direct-to-Consumer Company

Pharmavite LLC, the manufacturer and marketer of Nature Made(R) vitamins, minerals, herbs and other supplements and SOYJOY(R) snack bars, today announced the establishment of Pharmavite Direct LLC. Pharmavite Direct LLC is an internet-based, direct-to-consumer sales and marketing company.

The Nature Made(R) vitaminID(TM) program is the first product launched by Pharmavite Direct LLC. Launched September 1st, it is a supplement program that provides a customized daily vitamin plan tailored to fit individuals' unique nutritional needs. Based on information provided by the user, the program can deliver up to 100,000 different recommended vitamin combinations.

"The Nature Made vitaminID program was created in direct response to consumers' desire for individualized approaches to their general health and wellness routines," said Gary Kuchta, president, Pharmavite Direct.

Consumers can order their own vitaminID(TM) kits containing supplements from Nature Made(R), by visiting and taking a confidential health survey created by a nutritionist. Upon completion, consumers will receive a customized daily vitamin plan. Consumers may then order a convenient 28-day supply of the vitamins, minerals, and other supplements recommended, which will be sent directly to their homes. For additional ease, users may participate in an autoship program, which automatically reorders a user's vitaminID(TM) kit every 28 days. To further customize their order, consumers can select their preferred style of packaging from three styles offered. Consumers also have the capability to chat online with a dietitian should they have any questions about the program while on the Web site. A regular newsletter packed with nutrition information and self-help tools is available to all registered members of is proud to join the Nature Made(R) family.

About Pharmavite LLC: For almost 40 years, Pharmavite has earned and maintained the trust of healthcare professionals, consumers, and retailers by manufacturing high-quality vitamins, minerals, herbs and other dietary supplements that are safe, effective and science-based. Nature Made(R) is the number one selling dietary supplement brand in the food, drug, club and mass channels. The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states.

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