Roex Introduces Pro-Biotics FOR LIFE(TM)

Roex, Inc. introduces Pro-Biotics FOR LIFE(TM), a special formulation of three friendly bacteria to support optimal digestive health. Pro-Biotics FOR LIFE brings the balance of friendly flora back to the colon*.

Pro-Biotics FOR LIFE is a powerful probiotic product that is 12X more potent (60 billion CFUs per capsule) than the popular Roex Colon Essentials(R) formula.

The word 'probiotics' means "for life," which is why Roex named Pro-Biotics FOR LIFE just that. Probiotics are microorganisms that help maintain the natural balance of organisms (micro flora) in the intestines. They are the opposite of antibiotics, which target and kill bacteria*.

Consumer demand for probiotics is growing and along with it is the demand for high quality. "With 60,000,000,000 CFU's per capsule, Pro-Biotics FOR LIFE raises the bar for potency and value on probiotics offered in the nutritional marketplace. The initial response from retailers and consumers alike has been dynamite," says Chris Bolduc, Vice President Retail Sales and Marketing at Roex, "consumers love the value and the one-a-day convenience offered by Pro-Biotics FOR LIFE."

The Benefits of Pro-Biotics FOR LIFE:

-- 60 billion CFUs per capsule

-- powerful blend of 3 probiotics

-- promotes a healthy digestive system*

-- supports healthy immune function*

-- Maintains the body's balance of friendly bacteria*

-- Just one a day for maintenance vs. 12 per day of our previous formula

Pro-Biotics FOR LIFE is an easy, powerful way to reintroduce beneficial bacteria into the digestive tract. Just one capsule a day naturally maintains the body's delicate balance of friendly bacteria, enhances immunity and helps maintain the body's defenses*.

The food people eat, sugar, caffeine and alcohol are all factors that contribute to stress and the loss of the body's good bacteria.

Maintaining the balance of good, friendly bacteria to those that could be harmful is the challenge. Keeping the right balance of good bacteria is crucial to optimal health and feeling good.

About Roex, Inc.

Since its beginnings in 1994 Roex, Inc. continues to be the nutritional consumer's choice for premium specialty nutritional products. The company and founder Rod Burreson are committed to helping people live longer, healthier lives by developing innovative and effective nutritional supplements. Roex manufactures and markets its own branded line direct to consumers and through a network of independent and national health product retailers.

Roex, The Educated Choice in Nutrition(TM)

For more information visit or call 1-800-ROEX-NOW.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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