Yoplait Introduces Yoptimal immuni+(TM)

TORONTO, May 22 /CNW/ - Yoplait has created what it calls the first yogourt in Canada with ingredients scientifically crafted to stimulate the immune system. Yoptimal immuni+(TM) offers a unique combination of complementary, active probiotic cultures, BB 12(R) and LA 5(R), as well as a variety of natural extracts containing powerful antioxidants called polyphenols to help optimize the human immune system.

All yogourts are made from two active bacterial cultures Streptococcus thermophilus and Lactobacillus bulgaricus. Yoptimal immuni+(TM) contains two additional active probiotic cultures: BB-12(R) (Bifidobacterium) and LA-5(R) (Lactobacillus acidophilus), which work in symbiosis. When consumed regularly, these two friendly bacteria have beneficial effects on the immune system and overall health. Every 100 g serving of Yoptimal immuni+(TM) contains one billion probiotic bacteria proven to have a positive impact on health up until the expiry date. They remain active and work in the digestive system, where 70 to 85 per cent of our immune defences develop.(1)

"Yoptimal immuni+(TM) has been rigorously tested for its antioxidant ability and the number of active probiotic cultures," said Gerry J. Doutre, Yoplait President and CEO. "All the ingredients in this Yoplait product are of exceptional quality and work symbiotically to contribute to the body's natural defences."

Antioxidants, such as polyphenols, protect the body's cells in order to ensure adequate functioning. Canada's Food Guide recommends eating a large variety of foods every day to ensure adequate intake of antioxidants and other essential nutrients; however, according to the Statistics Canada report Overview of Canadians' Eating Habits published on July 6, 2006, more than half of Canadian adults do not eat their recommended daily servings of fruits and vegetables.

"The new Yoptimal immuni+(TM) yogourt can help to partially rectify a low antioxidant intake by providing a dietary plus every day," explained Registered Dietician Shauna Lindzon. "This new yogourt adds new components known to have a positive effect specifically on the immune system without compromising taste."

Yoptimal immuni+(TM) yogourts from Yoplait come in seven flavours: Cranberry & Raspberry, Banana & Strawberry, Strawberry, Wild Blueberry, Orange & Mandarin, Raspberry and Peach & Mango. They are sold in three practical sizes: 4 x 100g, 12 x 100g, or in 650g containers. Visit yoptimal.ca to find out more about Yoptimal immuni+(TM).

About Yoplait

At the forefront of Canada's yogourt and fresh cheese market for more than 35 years, Yoplait products are synonymous with quality, diversity and innovation. Yoplait markets over a hundred products in Canada under such reputed brand names as Yoplait Minigo, Yoplait Tubes, Yoplait Source, Yop from Yoplait, Yoplait Creamy, Yoplait Basket Fat Free, Spring Valley, and now Yoptimal immuni+(TM) from Yoplait. At Yoplait, eating healthfully and having fun is not a contradiction: it's our mission. This is why we offer yogourts and other dairy products to make all of life's moments so much more enjoyable.

For more information about Yoplait products, visit www.yoplait.ca

(1) J. Brostoff, S.J. Challacombe, Food Allergy and intolerance. 2nd.
Toronto, Saunders, 2002, p. 3-15.

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