Natural Foods Merchandiser


Pass the potent pomegranates, please
Pomegranates have been enjoying renewed popularity recently, as word has spread about their delicious flavor and high antioxidant level. Now, two new studies evangelize the fruit even further. Researchers from the University of Wisconsin-Madison found that pomegranate fruit extract may delay and treat prostate cancer. Hasan Mukhtar and colleagues found that PFE inhibited the growth of prostate cancer cells in mice. The amount of PFE given to the mice corresponded to humans eating about one or two pomegranates a day. Another study, published in the Sept. 16 issue of the American Journal of Cardiology, found that pomegranate juice is good for the heart. Adults who drank one glass of pomegranate juice daily had significantly improved blood flow to the heart, thereby reducing the risk of angina and heart attacks.

Wired for business
Retailers, consumers and others seeking the latest information on organic food production and policy can find it on two new Web sites devoted to the topic. Foerstel Design, based in Boise, Idaho, has relaunched to serve the needs of those brand-new to organics. Tom Foerstel, chief executive officer of the design firm, says the Web site can also be useful to industry veterans. ?What are the benefits to our health and the environment? What is the range of products out there? Even for people in the grocery industry, there?s been a lot of confusion about organic food. What we?re supplying is dependable, one-stop shopping for information about everything organic.? The Web site will feature articles, recipes, links to manufacturers? sites and activities for kids. The Web site was formerly operated by the Organic Alliance with different content.

Dakota Beef, which produces certified organic beef, is sponsoring another site, Seldon Moreland, vice president of marketing for Dakota Beef, sees the site as a networking tool and as a useful source of information for consumers and trade members. The site features news articles, studies about organic food, a directory of organic organizations and a message board.

Water brings on new wave of cavities
Children the world over are showing more cavities than any time in the past 30 or so years, according to research announced at the meeting of the World Dental Congress in Montreal in September. The villain? Bottled water. As people get the message about the importance of staying hydrated, they?re shunning fluoridated tap water for bottled water. ?The majority of bottled waters on the market do not contain optimal levels of fluoride,? according to the American Dental Association. One exception to this is Trinity Springs? new Trinity Kids line of bottled waters. The fluoride in Trinity Kids occurs naturally in the water, according to a company spokeswoman.

Natural Foods Merchandiser volume XXVI/number 11/p. 20

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