Natural Foods Merchandiser


Rodale Gets Heftier On South Beach Diet
Publishing the hottest nonfiction book last year has been a boon for Rodale Inc., which saw The South Beach Diet, by Arthur Agatston, hit the best-seller list and stay there for more than 30 weeks. The Rodale family hired president and CEO Steve Murphy in 2000 to turn around the longtime health and wellness publisher, whose magazine titles include Organic Gardening (founded in 1942) and Prevention (founded in 1950). Murphy, a former exec at Simon & Schuster and Disney, snagged the low-carb title, which sold more than 5 million copies in 2003. Next: a Spanish edition, a South Beach Diet cookbook and a book by Larry King about how celebrities deal with heart disease.

?Locally Grown? an Appealing Label
An Iowa State University study found that consumers and retailers love local produce. Consumers were shown one of three sets of eco-labels that described product origin, distance from farm to point of sale and environment impact of transport as measured by fuel emissions. The study by Iowa State?s Leopold Center for Sustainable Agriculture found more than 75 percent of consumers chose the label ?Grown locally by family farmers? as their first choice for produce or meat, in part because they saw it as an indication of freshness. About 25 percent of consumers said they would pay 6 percent to 15 percent more for products that were locally grown, and more than 50 percent of food-business respondents thought their customers would be interested in eco-labels.

The Mystery Meat Has No Antibiotics
Starting in June, Bon Appetit Management Co.—which feeds more than 300,000 people at colleges, corporations and venues like the Monterey Bay Aquarium—will only buy chickens that were raised without antibiotics, and plans to give preference to suppliers of meat, dairy and seafood produced with ?reduced amounts? of the drugs. Palo Alto, Calif.-based Bon Appetit has a substantial social responsibility program—it buys sustainable seafood, fair-trade coffee, produce from purveyors that protect farmworkers? rights and biodegradable supplies. Bon Appetit also encourages the use of locally grown, organic produce—nothing like what we remember on our long-ago campus chow line.

Natural Foods Merchandiser volume XXV/number 2/p. 30

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