Natural Foods Merchandiser


Shoppers check for fat and calories
When American consumers read labels, what are they looking for? Almost a quarter of Americans said they only check labels when they?re trying to lose weight. Another 23 percent say they ?always? read the nutrition info.
At least half of shoppers surveyed by ACNielsen in the United States said they ?regularly? check for fat and calories. Sugar, sodium, trans fats and carbohydrates also ranked high. Overseas, shoppers are more likely to check for additives, preservatives and coloring.
In the United States, 65 percent of consumers say they ?mostly? understand nutrition labels, the highest level of understanding among all the markets tested. Only 6 percent of Italians say they understand what they read on labels.

Finish that budget or I?ll tell Dad on you
?Mom always liked you best!? Tommy Smothers used to say to Dick. Now research has shown that siblings in business, like the Smothers Brothers, make really dysfunctional management teams.
Research published in the journal Entrepreneurship Theory and Practice found that the most likely business to succeed is a pairing of a parent and child. The study looked at management teams among the Inc. 500 list of the fastest-growing private firms in the United States.
?Loosely constructed? familial management teams (siblings, cousins and more distant relatives) showed ?the highest levels of relationship conflict? and lower levels of cohesion. Parental groups (a parent and child working together) had ?a stronger belief in their abilities, a greater sense of belonging to the team, greater consensus on the strategic direction of the firm? and less conflict. Managers who weren?t related scored right in the middle.
?Parental teams may have had years, prior to the business, to establish the values of responsibility and accountability,? the authors say. My sister would add, ?Well, duh.?

Natural Foods Merchandiser volume XXVI/number 10/p. 18

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