Natural Foods Merchandiser
Cold and flu supplement sales this season

Cold and flu supplement sales this season

Take a closer look at the cold and flu supplement market this season.   

A mellow cold and flu season last year and lack of innovation within the category may have contributed to stalled supplements sales, according to Nutrition Business Journal. Still, retailers are wise to stock up and prepare for the coming season now. The question isn’t whether consumers will buy cold and flu supplements and remedies, but to what extent. 

7 percent

Forecasted growth for cough and throat remedies in the combined natural and conventional retail channel between 2011 and 2016

45.3 percent

American adults between ages 18 and 49 who received a flu vaccine in 2010 

69 percent

American adults who had a cold, cough or sore throat in 2011

104 percent

Total market growth of cold and flu supplements between 2000 and 2010 in the combined channel


Decrease in new product launches in the cough and sore throat market between 2006 and 2010

Source: Centers for Disease Control and Prevention, WebMD 

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