Fonterra Co-operative Group this week launched a new satiety water in New Zealand, called Whole. The product, which is made with milk protein, is a first for the market, and food and beverage manufacturers in the United States and other global markets can currently leverage the product's constituent ingredients.
Fonterra Ingredients' Global Category Manager for Functional Nutrition, Nigel Little, says there is exciting potential and rising interest around the world in functional waters of this kind.
"We're seeing increasing consumer awareness of protein, and more specifically milk or whey protein, as effective in controlling appetite and boosting nutrition," said Mr. Little.
"The ClearProtein(TM) range of ingredients provides these dairy protein benefits to mainstream functional beverages, delivering superior flavor, stability and translucency."
Mr. Little says Whole, which is a first in the functional beverages category in New Zealand, has been made possible through Fonterra's innovation focus. While the beverage will not be available to consumers outside of New Zealand at this time, its constituent ingredients are available to other food manufacturers.
In the United States, Fonterra's new Technical Center was developed to provide customers with world class value add solutions and dairy innovation leadership. With the introduction of Whole and the ClearProtein range of ingredients, Fonterra has new resources to provide customers seeking satiety solutions.
"The U.S. Technical Center allows Fonterra to provide customers with a combination of value add ingredients and technical support that create tailored solutions," said Josh Hosking, business development manager for Fonterra USA.
Satiety - the feeling of fullness - is a concept that is rapidly growing in profile in the nutrition industry. Increasingly, consumers are trying to manage their nutrition and calorie intake in a world of convenience and processed foods. While a diet requires ongoing discipline, products such as Whole offer an alternative by building satiety into everyday snacking goods.
Whole provides a healthy snack option, as it contains 5gms of protein and 1.5gms of fiber, yet only 2.5 gms (half a teaspoon) of sugar and 30 calories. It contains three times the protein, and almost as much fiber as a banana, with only one-quarter of the calories.
Whole water utilizes Fonterra Ingredients' ClearProtein(TM), a whey protein isolate developed at the Fonterra Research Centre in Palmerston North, New Zealand, to deliver a satiety effect. Established research over many years has shown that protein in general, and whey protein in particular, delivers superior satiety compared to other macronutrients such as carbohydrates.
"Functional water is one of the world's fastest growing beverage categories. The challenge to date has been to incorporate protein into water without compromising the taste, texture or appearance. ClearProtein(TM) has an edge over other proteins because it delivers the nutritional benefits of protein without compromising the inherent characteristics of a water beverage."
"There is a growing appetite for sports drinks and functional beverages relating to modern lifestyle trends - people have less time and require nutritious options on-the-go. The ClearProtein(TM) range has significant potential for our global customers as it can be used in a wide range of applications, such as functional waters, sports beverages, jelly drinks and weight management beverages," said Mr. Little.
Zeno for Fonterra USA
-- Fonterra is the world's largest dairy exporter, with annual
revenues of about NZ$17 billion*.
-- As New Zealand's largest and truly multinational business, Fonterra
trades in 140 countries.
-- Our portfolio includes dairy ingredients, liquid and powdered milks,
cultured foods and yoghurts, butter, cheese and specialty foodservices
-- Our brands include Anchor, Anlene, Anmum, Fresh n' Fruity,
Mainland, Peters, Brownes, Tip Top, and Chesdale.
* Fonterra reported revenues of NZ$19.5 billion for 14 months ended 31 July 2008.